It's business and yet before and in between it can still be about what problem the prospect is having and how your product can solve that problem. sorrynotsorry Do you often apologize in your pitches and sales pitches? Stop doing that. Notice how often you say sorry I'm sorry or that was my mistake sorry in a call. More than half of all sales people often use excuses or apologetic phrases in their conversations and get themselves in trouble. If we apologize without really meaning it we lose credibility and expertise - absolutely impractical if you want to convince someone of you and your solution The only exceptions.
Apologies for real mistakes such as when you have to reschedule an appointment Tactical apologies OK wait. There are tactical excuses ? Clear! And they are effective. For example if you contradict your counterpart you can say something like Excuse me if I interfere but have you ever thought about it and then you place your product. Or if you have Latest Mailing Database to turn down a price you want: Sorry if I had my way you'd get the discount but I don't set. Name dropping? Sure Classic: Just find out who from your target customer's industry uses your product and what success they achieve with it. Then sit back and let it take effect. Ideally you can refer to reference statements on the landing page a success story on your blog or a review on Capterra.
Just drop that you spoke to person X from a similar company that is your customer about the company of your conversation partner. Whoooo. Sure that may seem striking at first but that way the other person knows that your solution really works. So you provide solid evidence similar use cases and of course we can use the popular FOMO Fear of Missing Outdo not forget. I also want what the other person has – hopefully. Bring back the prizes What? Drop your pants on the first call.